Open AccessA Study on the Brand Slogan Image and Brand Equity Components
Author(s) -
박삼식,
KeeJoon Seok
Publication year - 2010
Publication title -
se'mu hoe'gye yeon'gu/semu hoegye yeongu
Language(s) - English
Resource type - Journals
eISSN - 2671-6380
pISSN - 1226-1947
DOI - 10.35349/tar.2010..26.008
Subject(s) - slogan , brand equity , advertising , brand image , business , brand extension , brand management , marketing , political science , politics , law