Open AccessMARKALARIN DİJİTAL PAZARLAMA ÇAĞINDA TÜKETİCİLERİ ETKİLEŞİME İKNA ETME YOLLARI: INFLUENCER PAZARLAMA VE İÇERİK PAZARLAMASINA İLİŞKİN KAVRAMSAL BİR ÇALIŞMA
Author(s) -
Gonca KÖSE,
Sinem Yeygel Çakır
Publication year - 2019
Publication title -
kocaeli üniversitesi sosyal bilimler dergisi
Language(s) - Turkish
Resource type - Journals
ISSN - 1302-6658
DOI - 10.35343/kosbed.547046
Subject(s) - humanities , art , political science
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom