Open AccessTINJAUAN ETIKA BISNIS ISLAM TERHADAP ASPEK PEMASARAN
Author(s) -
Budi Sufyanto,
Zainol Hasan
Publication year - 2021
Publication title -
al-idãrah
Language(s) - English
Resource type - Journals
eISSN - 2721-3641
pISSN - 2721-3633
DOI - 10.35316/idarah.2021.v2i1.112-122
Subject(s) - islam , data presentation , perspective (graphical) , presentation (obstetrics) , sociology , business administration , social science , business , data collection , philosophy , computer science , theology , medicine , artificial intelligence , radiology
The purpose of this paper is to examine the marketing aspects in the perspective of Islamic business ethics according to Islamic economists. This writing is a literature research with a qualitative descriptive approach. The data source is a reference according to the topic of study. Data analysis was carried out qualitatively including data reduction, data presentation and conclusion drawing. The results showed that the aspects of Islamic marketing were minimal and more dominant over conventional marketing