Open AccessCafé-Relevant Value and Brand Awareness on Purchase Intention: Empirical Study of Local Brand Cafe
Author(s) -
Roymon Panjaitan,
Edwin Zusrony
Publication year - 2022
Publication title -
inovbiz
Language(s) - English
Resource type - Journals
ISSN - 2776-8139
DOI - 10.35314/inovbizmik.v2i1.2281
Subject(s) - advertising , path analysis (statistics) , value (mathematics) , brand awareness , psychology , data collection , business , brand experience , marketing , mathematics , statistics , product management , new product development