Open AccessPENGARUH FAKTOR DEMOGRAFI TERHADAP PERILAKU PENGGUNAAN KARTU KREDIT
Author(s) -
Mariana Ing Malelak,
Gesti Memarisa,
Njo Anastasia
Publication year - 2016
Publication title -
inovbiz/inovbiz: jurnal inovasi and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2614-6983
pISSN - 2338-4840
DOI - 10.35314/inovbiz.v4i2.79
Subject(s) - credit card , marital status , payment , business , finance , demography , population , sociology
This study aimed to determine the effect of demographic factors on credit card usage behavior. Demographic factors such as age, gender, income, education, marital status, according to some previous research has significant effect to credit card usage behavior, both it is related with spending activity with credit cards and also the pattern of payments in pay off credit card bills. Sampling was conducted on people who live in Surabaya, which has a credit card either as primary and additional card holder. The data collection use questionnaires form, which is distributed to shopping center visitors in Surabaya. Descriptive analysis is used to decribe the demographic factors and credit card usage behavior. SEM-PLS test conducted to examine the effect of demographic factors such as age, gender, income, education, marital status on credit card usage behavior in Surabaya. The results showed demographic factors (age, income and marital status) significantly affect the credit card usage behavior (in terms of pay off credit card bills) in Surabaya.Keywords: Demographic Factors, Credit card usage behavior.