Open AccessIMPLEMENTASI ETIKA BISNIS MOBILE MARKETING RESELLER FASHION: PERSPEKTIF SEBAGAI PENJUAL DAN KONSUMEN
Author(s) -
Sofeyana Sofeyana,
Tri Widodo
Publication year - 2015
Publication title -
inovbiz/inovbiz: jurnal inovasi and bisnis
Language(s) - English
Resource type - Journals
eISSN - 2614-6983
pISSN - 2338-4840
DOI - 10.35314/inovbiz.v3i2.22
Subject(s) - business , marketing , database transaction , mobile marketing , advertising , service (business) , digital marketing , computer science , database
This study aims to determine the extent of the application of business ethics conducted by mobile marketing reseller of basic fashion as customer purchase decision. The type of research is descriptive, The data were collected from 8 (eight) respondents and they were the mobile marketing principals through the interview processes. These results indicate that the reseller business fashion in general has been implementing business ethics. because the transaction was not occured by face to face but in online then business ethics which should be applied in mobile marketing from the perspective as the seller and the consumer are included contact person, responding to consumer curiosity, honest and responsible of reseller fashion, setting the price that corresponding market price, providing good service, providing a sense of satisfaction for consumers. While the form of the application of business ethics reseller fashion as consumers are: creating a purchase decision quickly, attitude response from consumers and fulfilling promises. Keywords : Business Ethics, Mobile Marketing, Reseller Fashion