Open AccessPengaruh Religiusitas Terhadap Pemilihan Pakaian pada Wanita Muslim
Author(s) -
Ivon Sandya Sari Putri
Publication year - 2020
Publication title -
jurnal riset bisnis dan investasi/jurnal riset bisnis dan investasi
Language(s) - English
Resource type - Journals
eISSN - 2684-706X
pISSN - 2460-8211
DOI - 10.35313/jrbi.v6i1.1877
Subject(s) - religiosity , clothing , psychology , social psychology , advertising , selection (genetic algorithm) , business , political science , law , computer science , artificial intelligence
This research provides information about religiosity matter toward Muslim women’s behavior in clothing selection. From 339 data respondents using regression analysis, it showed that religiosity has a negative effect on clothing brand attributes and Muslim women consider the comfort of clothing elements more. From the result of this study, it looks like a great opportunity for potential entrepreneurs who don’t have a popular brand yet to enter the Muslim women’s clothing industry.