Open AccessImpact of Utilitarian and Hedonic Values on Hijab Buying Intentions: Evidence from Indonesia
Author(s) -
Moh Farid Najib,
Tia Fauziah,
Tjetjep Djatnika,
Dedy Saefulloh,
Dewi Purnamasari
Publication year - 2022
Publication title -
journal of marketing innovation
Language(s) - English
Resource type - Journals
ISSN - 2807-8365
DOI - 10.35313/jmi.v2i2.48
Subject(s) - likert scale , structural equation modeling , psychology , affect (linguistics) , marketing , social psychology , advertising , business , mathematics , statistics , developmental psychology , communication