Open AccessThe Impact of Covid-19 on Textile and Fashion Industries: The Economic Perspective
Author(s) -
Febristi Arania,
Irley Maura Putri,
Muchammad Saifuddin
Publication year - 2022
Publication title -
journal of marketing innovation
Language(s) - English
Resource type - Journals
ISSN - 2807-8365
DOI - 10.35313/jmi.v2i1.18
Subject(s) - textile industry , business , covid-19 , textile , revenue , perspective (graphical) , pandemic , supply chain , production (economics) , marketing , commerce , industrial organization , economics , political science , geography , pathology , artificial intelligence , medicine , disease , archaeology , accounting , computer science , infectious disease (medical specialty) , law , macroeconomics
The COVID-19 pandemic has not only had an impact on the health sector but also on the economy. The textile and fashion industry sector are once. Before the pandemic, the textile and fashion industry produced various kinds of fashion needs involving all its employees. Even in Indonesia, the textile and fashion industry is one of the most significant contributors to state revenue. However, during the pandemic, the textile and fashion industry sector decreased the amount of production. This article aims to determine the impact of Covid-19 on the textile and fashion industry from an economic perspective. This research is conceptual research by reviewing several related journals. Several journals found are then classified in several fields; the classifications that often appear are Marketing and Supply Chain. This article concludes that companies or organizations must dare to make changes and innovate the strategies they use quickly. It hoped that entrepreneurs could rise from economic adversity and adapt to current habits and environment.