Open AccessAnalysis of Quality-Value-Purchase in the Leather Products Industry
Author(s) -
Krisna Yudha Bakhti,
Siti Samsiyah Purwaningsih,
Sholihati Amalia,
Sri Surjani Tjahjawati
Publication year - 2021
Publication title -
international journal of applied business research
Language(s) - English
Resource type - Journals
ISSN - 2656-0917
DOI - 10.35313/ijabr.v3i1.124
Subject(s) - business , purchasing , product (mathematics) , quality (philosophy) , affect (linguistics) , marketing , value (mathematics) , perception , perceived quality , advertising , brand equity , production (economics) , psychology , economics , mathematics , philosophy , statistics , geometry , communication , epistemology , neuroscience , macroeconomics
Sustainable growth in leather products purchase can cause the consumers to experience in purchasing leather products with various brands, qualities, price, and value which are gained. This research examines the repurchase of leather products by evaluating brand perception (brand experience and brand affect) and product evaluation (perceived value, perceived quality, and price perception). The data were taken from 297 respondents who have purchased this product from Garut, Indonesia as one of the biggest production centers of leather fashion products in Indonesia. By applying partial least square, it revealed that brand experience and brand affect are influential toward perceived quality. Both perceived quality and price perception are then influential toward perceived value. Repurchase intention is affected by perceived quality and perceived value. This result proves that brand perception is able to underlie product evaluation which then will influence repurchase intention.