PELUANG PENGHEMATAN ENERGI PADA BILLBOARD UKURAN SEDANG DAN BESAR SE-KOTA BANDUNG

Billboard is the type of outdoor advertising. For this reasonable effectiveness of the billboards were placed and selected on the road that has high traffic density. Furthermore, in order to attract attention, the billboard is equipped with powerful lights large enough to get eye catching effect. At certain hours of relatively low traffic density, so that the expected level of effectiveness of billboards as a function of promotion will also be decreased. In these conditions for reasons of energy saving light energy should be reduced or even turned off. The problem is what time the street has low traffic density. Based on these reasons, it is necessary to conserve energy on billboards as the city of Bandung by conducting a review the level of traffic density per hour and determine the feasibility level of energy use electricity for lighting Billboards.