Open AccessPeran Kredibilitas Merek Memediasi Pengaruh Kredibilitas Endorser Terhadap Ekuitas Merek
Author(s) -
Cut Devi Maulidasari,
Damrus Damrus,
Cici Darmayanti
Publication year - 2022
Publication title -
jurnal bisnis dan kajian strategi manajemen
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2657-1544
pISSN - 2614-2147
DOI - 10.35308/jbkan.v6i2.6169
Subject(s) - credibility , brand equity , advertising , attractiveness , mediation , psychology , brand management , business , political science , psychoanalysis , law