Open AccessEffectiveness of Promotional Schemes in Retail Stores
Publication year - 2020
Publication title -
international journal for research in engineering application and management
Language(s) - English
Resource type - Journals
ISSN - 2454-9150
DOI - 10.35291/2454-9150.2020.0428
Subject(s) - business , clothing , marketing , product (mathematics) , advertising , key (lock) , bazaar , service (business) , process (computing) , customer needs , customer service , focus (optics) , computer security , computer science , geometry , mathematics , archaeology , history , operating system , physics , optics
The flooding of private labels in the apparel market is giving the marketers a run for their money. Client retail players such as Big Bazaar, Shoppers Stop, Westside, Reliance, Spencer’s Life Style and many more have revolutionized the functioning of stores today. In the process of evolving a product and service mix, there is a dire need for the retailers focus their efforts on the promotional strategies effectively, so that the product is not a failure. Effective promotional and innovative strategies are the key to success in any organization and will enable the private labels to lure the customer’s effectively