Open AccessIssues and Problems of E-Retailing on Consumer Behaviour
Author(s) -
Inderjot Kaur
Publication year - 2020
Publication title -
international journal for research in engineering application and management
Language(s) - English
Resource type - Journals
ISSN - 2454-9150
DOI - 10.35291/2454-9150.2020.0275
Subject(s) - purchasing , business , marketing , the internet , advertising , retail market , commerce , line (geometry) , computer science , world wide web , geometry , mathematics
It is admitted fact that with the increase in the use of Internet, a new format of retail has emerged where there is a virtual Retailer and the Consumer who has started purchasing on the Internet without paying physical visit to the store. E-retailing has very firmly established itself as a good alternative to a store based shopping. One can easily see this revolution in the retail market. In this paper, it is attempted to show the picture of various Issues and Problems of E-Retailing on Consumer Behaviour. Many factors influence as well as discourage the consumer to do on line purchasing. These factors have to be carefully studied by the on line retailers so that they can make appropriate marketing strategies to attract more customers to buy on line and also to retain existing ones.