Open AccessA Study on Customer Satisfaction towards Car Proprietors in Theni Town
Author(s) -
Manorama Devi,
M. Phil Scholar
Publication year - 2020
Publication title -
international journal for research in engineering application and management
Language(s) - English
Resource type - Journals
ISSN - 2454-9150
DOI - 10.35291/2454-9150.2020.0261
Subject(s) - customer satisfaction , business , marketing , product (mathematics) , customer delight , service (business) , service quality , customer retention , advertising , customer advocacy , mathematics , geometry
Satisfaction is crucial concern for both customers and organizations. Satisfaction is a subjective concept and therefore difficult to determine. It depends on many factors and varies from person to person and product to product. The importance of customer satisfaction in strategy development for customers and market oriented cannot be under determined. Now a day it has become very important factor for each and every organization to enhance the level of customer satisfaction. The overall study reveals that it was found that the customer are mostly satisfied with price , design, safety, mileage,, status brand name, comfort level, Mode of purchase and after sale service