A Study on College Students’ Attitude towards Mobile Banking Services in Dindigul city

M Banking is a service provided by a bank or other financial institution that allows its customers to conduct financial transactions remotely using a mobile device such as a smartphone or tablet. It is available on 24 * 7 basis. Transactions are depending on the features of the M banking app provided and typically includes obtaining account balance. It provides the following services are mini statements, checking account history, alerts, monitoring of term deposits, access to loan and card statements, funds transfer, paying third parties, status of requests for credit, cheque book and card requests, find ATM location and general information. In recent era the government introduced digitalization concept in India. Ever since the internet has taken over the world. The banking industry has undergone a major work through this internet. The aim of the study is to find the college students attitude towards M – Banking services because they are the doing more banking transactions and always in the internet. Researcher examine the usage of M Banking services which are offered from the banks and find issues faced by the customer and solutions given for the problems identified by the students. The researcher chosen college students as a respondent for this study. The results are presented in this paper with the following analysis such as ranking, factor analysis and Likert analysis to know the level of opinion of the respondents. From this study observed that most of the users using public sector banking services and customers are changing their password through mobile. Infrastructural factor is playing major role in mobile banking services. Without charges customers are not able to enjoy any services from the banker.