Open AccessUsage of E-Commerce in Agri-Business in India
Author(s) -
M Sabeena,
M. Monisha
Publication year - 2020
Publication title -
international journal for research in engineering application and management
Language(s) - English
Resource type - Journals
ISSN - 2454-9150
DOI - 10.35291/2454-9150.2020.0025
Subject(s) - agriculture , business , e commerce , agricultural economics , government (linguistics) , the internet , economics , geography , computer science , linguistics , philosophy , archaeology , world wide web
Agriculture is a backbone of india. Agriculture plays a vital role in India’s economy. Given the importance to agriculture sector, Government of India has taken several steps for its development in a sustainable manner. Steps have been taken to improve soil fertility through the Soil Health Card Scheme; to provide improved access to irrigation and enhanced water efficiency through Pradhan Mantri Krishi Sinchai Yojana (PMKSY); to support organic farming through Paramparagat Krishi Vikas Yojana (PKVY); and to support the creation of a unified national agriculture market to boost the income of farmers. Electronic commerce (or e-commerce) using Internet technologies helps businesses to cut costs and cycle time, raise efficiency and provide more information, choice and value to consumers.