Open AccessThe Influence of Marketing Mix Factors on Customer Attitude, Customer Satisfaction and Customer Loyalty in Taekwondo Centers
Author(s) -
함지선,
박재현,
Du-Yol Bae
Publication year - 2010
Publication title -
daehan mudo haghoeji
Language(s) - English
Resource type - Journals
ISSN - 1738-1231
DOI - 10.35277/kama.2010.12.2.199
Subject(s) - customer satisfaction , marketing , business , loyalty business model , customer delight , customer advocacy , customer retention , relationship marketing , advertising , service quality , marketing management , service (business)