Open AccessCustomers’ Imprint about Cause Related Marketing Driven through Experiential Marketing
Author(s) -
Y. Ramkishen,
Wankhede Abha
Publication year - 2019
Publication title -
annals of dunarea de jos university of galati fascicle i economics and applied informatics
Language(s) - English
Resource type - Journals
eISSN - 2344-441X
pISSN - 1584-0409
DOI - 10.35219/eai158404096
Subject(s) - marketing , business , experiential learning , return on marketing investment , marketing management , advertising , marketing research , product (mathematics) , marketing mix , psychology , mathematics education , geometry , mathematics
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