Open AccessImpact of Personalized Social Media Advertisements on Consumer Purchase Intention
Author(s) -
Mehta Reena,
Kulkarni UDITA
Publication year - 2020
Publication title -
annals of dunarea de jos university of galati fascicle i economics and applied informatics
Language(s) - English
Resource type - Journals
eISSN - 2344-441X
pISSN - 1584-0409
DOI - 10.35219/eai15840409101
Subject(s) - advertising , perception , psychology , relevance (law) , social media , psyche , cognition , internet privacy , business , computer science , world wide web , neuroscience , political science , psychoanalysis , law
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