Open AccessImpact of Personalized Social Media Advertisements on Consumer Purchase Intention
Author(s) -
Mehta Reena,
Kulkarni Udita
Publication year - 2020
Publication title -
analele universităţii "dunărea de jos" din galaţi. fascicula i, economie şi informatică aplicată
Language(s) - English
Resource type - Journals
eISSN - 2344-441X
pISSN - 1584-0409
DOI - 10.35219/eai15840409101
Subject(s) - advertising , social media , personalized marketing , business , psychology , internet privacy , computer science , world wide web , digital marketing , business to government , return on marketing investment