Open AccessA Case Study on the Relationship between Experiences and VMD Components - Focusing on Sports Brands -
Author(s) -
Ungeol Kim
Publication year - 2019
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2019.14.6.141
Subject(s) - advertising , aesthetics , psychology , business , art