Open AccessA Study on the Usefulness of Storytelling Marketing in Brand Space
Author(s) -
김성민,
Lee Jae Kyu
Publication year - 2017
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2017.12.5.179
Subject(s) - storytelling , space (punctuation) , marketing , advertising , business , computer science , art , narrative , literature , operating system