Open AccessA Study on the Experience Structure of In-store Media According to Consumer Involvement Theory
Author(s) -
Seouk-Hwan Yu
Publication year - 2017
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2017.12.4.25
Subject(s) - advertising , psychology , business