Open AccessA Study on Brand Marketing and Interior Image Characteristics of Global Hotel Groups
Author(s) -
Jeong Won Han
Publication year - 2012
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2012.7.1.151
Subject(s) - brand image , marketing , advertising , business