Open AccessA Study on Conjoint Analysis for Clarifying Correlation between VM and Impulse Purchase
Author(s) -
Lee Moon Sung,
Ikseo Choi
Publication year - 2009
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2009.4.1.61
Subject(s) - conjoint analysis , impulse (physics) , correlation , psychology , computer science , statistics , mathematics , physics , geometry , quantum mechanics , preference