Open AccessA Study on Visual Merchandising of Discount store based on Consumer Mental model
Author(s) -
Sun Hee Kim
Publication year - 2008
Publication title -
journal of korea intitute of spatial design
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2008.3.3.107
Subject(s) - advertising , business , mental model , mental accounting , marketing , psychology , actuarial science , cognitive science
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