Open AccessA Study on Visual Merchandising of Discount store based on Consumer Mental model
Author(s) -
Sun Hee Kim
Publication year - 2008
Publication title -
han-gug gonggan dija-in haghoe nonmunjib
Language(s) - English
Resource type - Journals
ISSN - 1976-4405
DOI - 10.35216/kisd.2008.3.3.107
Subject(s) - advertising , business , mental model , mental accounting , marketing , psychology , actuarial science , cognitive science