Open AccessBrand Equity Model and Marketing Stimuli
Author(s) -
하홍열
Publication year - 2011
Publication title -
seoul journal of business/seoul journal of business
Language(s) - English
Resource type - Journals
eISSN - 2713-6213
pISSN - 1226-9816
DOI - 10.35152/snusjb.2011.17.2.002
Subject(s) - brand equity , business , marketing , equity (law) , advertising , political science , law