Open AccessUnderstanding Green Purchase: The Influence of Collectivism, Personal Values and Environmental Attitudes, and the Moderating Effect of Perceived Consumer Effectiveness
Author(s) -
김연신
Publication year - 2011
Publication title -
seoul journal of business/seoul journal of business
Language(s) - English
Resource type - Journals
eISSN - 2713-6213
pISSN - 1226-9816
DOI - 10.35152/snusjb.2011.17.1.003
Subject(s) - collectivism , marketing , business , advertising , psychology , social psychology , economics , individualism , market economy