Open AccessEffects of Two Types of Service Quality on Brand Equity in China: The Moderating Roles of Satisfaction, Brand Associations, and Brand Loyalty
Author(s) -
하홍열
Publication year - 2009
Publication title -
seoul journal of business/seoul journal of business
Language(s) - English
Resource type - Journals
eISSN - 2713-6213
pISSN - 1226-9816
DOI - 10.35152/snusjb.2009.15.2.003
Subject(s) - brand equity , business , brand loyalty , brand awareness , marketing , service quality , advertising , china , brand management , loyalty , brand extension , quality (philosophy) , service (business) , geography , philosophy , archaeology , epistemology