Open AccessA Study of the Influence of Consumers’ Buying Intention and Satisfaction and Brand Equity Relevant to Origin of Coffee - Focusing on Chiang Rai, Doi Tung, Thailand -
Author(s) -
Kim Hong Kil
Publication year - 2017
Publication title -
han-guk sajin jiri hakoeji
Language(s) - English
Resource type - Journals
ISSN - 2288-9795
DOI - 10.35149/jakpg.2017.27.4.005
Subject(s) - chiang mai , business , marketing , advertising , brand equity , equity (law) , business administration , psychology , economics , socioeconomics , political science , law