Open AccessExamining the Relationships between Tourism Brand Recognition, Image and Attitude -A case of the Changpyeong Slow City Visitors-
Author(s) -
Bo-Hyun Seong,
Lok-hwan Jo
Publication year - 2014
Publication title -
han-guk sajin jiri hakoeji
Language(s) - English
Resource type - Journals
ISSN - 2288-9795
DOI - 10.35149/jakpg.2014.24.4.004
Subject(s) - tourism , advertising , brand image , marketing , psychology , business , geography , archaeology