Open AccessA Study on the Influence of Experience on Tourist-Tourism Destination Brand Relationship and Brand Loyalty Focusing on SUWON HWASEONG
Author(s) -
김민지,
Tae Hee Lee
Publication year - 2014
Publication title -
han-guk sajin jiri hakoeji
Language(s) - English
Resource type - Journals
ISSN - 2288-9795
DOI - 10.35149/jakpg.2014.24.3.001
Subject(s) - tourism , brand loyalty , business , advertising , loyalty , marketing , brand experience , brand management , brand awareness , brand image , brand equity , geography , product management , new product development , archaeology