Open AccessThe Effects of Destination Brand Personality on Destination Attachment and Destination Loyalty
Author(s) -
Dong-Hyun Ha,
전경환
Publication year - 2012
Publication title -
han-guk sajin jiri hakoeji
Language(s) - English
Resource type - Journals
ISSN - 2288-9795
DOI - 10.35149/jakpg.2012.22.1.002
Subject(s) - advertising , loyalty , business , brand loyalty , personality , psychology , marketing , social psychology