Open AccessA Study on IMC approach to tourism marketing communication strategies of Local government - Focused on A-San City in Chungcheongnamdo -
Author(s) -
Inku Lee
Publication year - 2010
Publication title -
han-guk sajin jiri hakoeji
Language(s) - English
Resource type - Journals
ISSN - 2288-9795
DOI - 10.35149/jakpg.2010.20.4.011
Subject(s) - tourism , local government , business , marketing , government (linguistics) , integrated marketing communications , marketing communication , environmental planning , marketing management , geography , political science , public administration , relationship marketing , linguistics , philosophy , archaeology