Open AccessPengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen
Author(s) -
Devi Edriani
Publication year - 2021
Publication title -
jurnal ekobistek
Language(s) - English
Resource type - Journals
eISSN - 2527-9483
pISSN - 2301-5268
DOI - 10.35134/ekobistek.v10i2.114
Subject(s) - multicollinearity , normality test , test (biology) , product (mathematics) , advertising , population , quality (philosophy) , heteroscedasticity , descriptive statistics , purchasing , f test , psychology , regression analysis , mathematics , marketing , statistics , business , statistical hypothesis testing , medicine , paleontology , philosophy , geometry , environmental health , epistemology , biology
This study aims to analyze and see the effect of price perception and product quality on consumer purchasing decisions on the G Force brand Accu Battery product in Kuranji District, Padang city. The population of this study are consumers who use the Accu Battery G Force product in Kuranji Padang District within a span of 6 months. This type of research is quantitative research. Test the instrument using the validity test and the reliability test. Data analysis used descriptive analysis and inductive analysis, namely normality test, heteroscedasticity test and multicollinearity test. Hypothesis testing using multiple regression analysis, F test and t test. From data processing, the result is Y = 14,171 + 0.116 X1 + 0.870 X2. The results of this study indicate that: 1) Price Perception has a significant effect on Consumer Purchase Decisions, 2) Product Quality has a significant effect on Consumer Purchase Decisions, 3) Perception of Price and Product Quality together have a significant effect on Consumer Purchase Decisions