Open AccessPengaruh Bauran Ritel Terhadap Keputusan Belanja Ulang Di Niagara Swalayan Bukittinggi
Author(s) -
Widi Nugraha,
Fhajri Arye Gemilang,
Arina Fransiska
Publication year - 2021
Publication title -
jurnal ekobistek
Language(s) - English
Resource type - Journals
eISSN - 2527-9483
pISSN - 2301-5268
DOI - 10.35134/ekobistek.v10i1.86
Subject(s) - nonprobability sampling , business , service (business) , marketing , sample (material) , advertising , population , chemistry , chromatography , demography , sociology
The purpose of this research is to analyze the effect of retail mix on the repeat purchase decision in Niagara
Supermarkets Bukittinggi. The population in this research are all consumers who shopped in Niagara
Supermarkets and domiciled in Bukittinggi city and its surroundings. To determine the size of the sample by
using Cochran formula. The number of samples in the research are 127 peoples. The sampling technique use
purposive sampling technique. The analytical tool use the path analysis trimming model.
Retail Mix simultaneously influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi.
Customer service influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Store design and
display does not influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Communications
mix influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. The location does not
influence the repeat purchase decisions in Niagara Supermarkets Bukittinggi. Merchandise assortment does not
influence repeat purchase decisions in Niagara Supermarkets Bukittinggi. Pricing influence the repeat purchase
decisions in Niagara Supermarkets Bukittinggi.