SOCIAL ENTREPRENEURSHIP

Throughout the centuries, the business and success of people and organizations has moved in the direction of improving the tools for work, as well as the knowledge and skills of organization and management. In this way, the quality of life reflected the degree of development, both in the field of improving the means of work and the management ability in work and social systems. From the perspective of the present, people and their associations are facing a new challenge, both in the age of knowledge and in the ever-changing technological changes and innovations, to ensure the survival and development of the system. The answer to this question is not easy because we are witnessing strong market dynamics and a large number of changes, which are reflected, both in the field of work and in the field of business of each organization. A measure of the ability to adapt to the changes that emerge and adapt to the challenges will be a condition for the success of individuals, organizations and society as a whole. Social entrepreneurship as a social science and economic and social development strategy has been occurring in the past few decades. The very emergence and development of social entrepreneurship, the fact that it is receiving increasing attention in social theory, as well as being increasingly accepted as an essential component of sustainable development strategies, can be taken as one of the reliable indicators of how modern capitalist societies are changing dynamically and how profound these changes are. Practice confirms that the degree of social entrepreneurship development in every society is directly proportional to the degree of the national economy development, the degree of human rights development, the degree of democracy development and all other achievements of modern civilization. That is why the state of social entrepreneurship can be treated as one of the reliable indicators of the overall political, economic and social situation in a society, or in other words the extent to which the political, economic and social system of a society is based on moral values. Entrepreneurship is a complex, multidimensional framework that emphasizes the individual, the environment, the organization and the entrepreneurial process itself. An entrepreneur is the initiator of a new business venture, that is, an individual who takes over a business venture to provide products and services to the market for profit. Entrepreneurship, whether it is external entrepreneurship in small and medium-sized businesses, corporate entrepreneurship, social entrepreneurship, youth entrepreneurship, women or rural entrepreneurship, entrepreneurship in public institutions, involves the use of innovation as a tool for change, which brings added value to the entrepreneurs and beneficiaries of these change. Social entrepreneurship is an innovative way for people to solve various economic, educational, health and environmental problems in their community through their work by joining together and using sustainable business models. Social entrepreneurship is part of the social economy and thanks to it, social problems are solved through the use of entrepreneurial principles.