Open AccessSelected elements of the logistic customer service in public transport – Gdynia case
Author(s) -
Krzysztof Grzelec
Publication year - 2016
Publication title -
przegląd komunikacyjny
Language(s) - English
Resource type - Journals
eISSN - 2544-6037
pISSN - 0033-2232
DOI - 10.35117/a_eng_16_01_01
Subject(s) - universality (dynamical systems) , public transport , business , service quality , reliability (semiconductor) , marketing , customer orientation , service (business) , transport engineering , engineering , power (physics) , physics , quantum mechanics
Relationship marketing involves negotiated service promise, which is characterized by: the reliability of trip in the desired direction, using of suitable means of transport at a certain price, expected conditions of trip in right time. The universality of the principles of customer service determined the adoption of marketing orientation by the Public Transport Authority in Gdy-nia. It’s made by marketing research and forming of public transport services based on its re-sults. PTA in Gdynia planning services, takes into account not only the needs of existing cus-tomers (passengers), but also the needs of people using private cars. This makes possible to increase quality of PT services. The rule: "right the first time" is the main determinant of Public Transport Authority in Gdynia.