Open AccessINFLUENCE OF SENSORY MARKETING ELEMENTS ON CONSUMER BEHAVIOR
Author(s) -
P Evtimova
Publication year - 2020
Publication title -
naučen vektor na balkanite
Language(s) - English
Resource type - Journals
eISSN - 2683-1104
pISSN - 2603-4840
DOI - 10.34671/sch.svb.2020.0404.0013
Subject(s) - sensory system , marketing , consumer behaviour , business , advertising , psychology , cognitive psychology