Open AccessMASYARAKAT BELI PRODUK ROTI TERNAMA KARENA CITRA TOKO ATAU KUALITAS PELAYANAN?
Author(s) -
Iman Sidik Nusannas
Publication year - 2020
Publication title -
eqien
Language(s) - English
Resource type - Journals
eISSN - 2654-5837
pISSN - 2503-4413
DOI - 10.34308/eqien.v7i1.109
Subject(s) - advertising , ibm , service quality , service (business) , quality (philosophy) , descriptive statistics , computer science , business , marketing , statistics , mathematics , philosophy , materials science , epistemology , nanotechnology
The study was to determine the effect of Store Image and Service Quality on Consumer Buying Interest at a famous bakery at Purwakarta. The datas taken from respondents that was questionnaired to 96 respondents with Non Probability Sampling techniques. The research method used is descriptive method which is a method that is done by collecting, presenting and analyzing data so as to provide a clear enough picture of the object under study. This study uses a multiple linear regression analysis model with the help of IBM SPSS 21 program. The results of this study indicate that the variables of Store Image and Service Quality have a positive and significant effect on Consumer Interest in a famous bakery at Purwakarta.