Open AccessKnowledge Discovery And Virtual Tour To Support Tourism Promotion
Author(s) -
Gusti Ngurah Mega Nata,
Steven Anthony,
Putu Pande Yudiastra
Publication year - 2020
Publication title -
iaic transactions on sustainable digital innovation
Language(s) - English
Resource type - Journals
ISSN - 2715-0461
DOI - 10.34306/itsdi.v2i2.387
Subject(s) - tourism , promotion (chess) , service (business) , association rule learning , tourist destinations , destinations , marketing , computer science , business , data science , advertising , world wide web , geography , data mining , political science , archaeology , politics , law
Planning a tourism trip is an important part for tourists so that their tour is satisfying. Service bureaus that have a function to help provide information and prepare tourist travel plans for tourists often provide random destination choices because they do not know the pattern of selecting tourist destinations. This will be detrimental to tourists when service bureaus make wrong tourism travel plans. Tourists also often find it difficult to determine which tourist destination to go to because they do not know the environmental conditions in tourist destinations. To overcome this problem, in this study, knowledge discovery and virtual tours are carried out to increase the promotion of tourism. Knowledge discovery is finding information or knowledge. Knowledge discovery uses data mining techniques to perform data analysis and find patterns. The data mining model that can be used is the frequent pattern by looking for Association Rule Mining from the data. Virtual tour is a technique that can provide 360 ??+ 180 degree images. The virtual tour will be able to show the overall environmental conditions at the tourist destination. The results that have been obtained are in the form of a quick recommendation of tourist attractions in accordance with the country of origin of tourists based on the Association rule mining values. The virtual tour has presented a 360 degree panoramic photo view to inform the environment situation in the place commented by the system.