Open AccessCustomer Relationship Management (CRM) Based On Web To Improve The Performance Of The Company
Author(s) -
Adi yanto,
Nur Asiah
Publication year - 2021
Publication title -
iaic transactions on sustainable digital innovation
Language(s) - English
Resource type - Journals
ISSN - 2715-0461
DOI - 10.34306/itsdi.v1i1.7
Subject(s) - customer relationship management , customer retention , business , customer advocacy , customer intelligence , waterfall model , marketing , computer science , process management , knowledge management , service quality , service (business) , software , programming language
Customer relationship management (CRM) is one of the model that can be used to maintain the relationship between customer and company. CRM is really helpful for the company to increase the customer interest toward the company, improve the economic condition, and improve the product promotion through the use of intimate customer knowledge. But, most of the company still can’t utilize CRM well, one of the problems is to increase the company performance. In this Journal will talk about the utility of CRM based on web to increase the company performance, the method that used in this journal is waterfall method which includes, analysis and systems engineering, requirements analysis, design, coding, programming, implementation and maintenance, and also literature review. With the e-CRM application is expected to provide benefits of the company, helps companies to know the wishes of customers, and can monitor the performance of employees, so the company is able to improve the performance of the company.