Open AccessExploring Literature on Alternative Media about African Narratives
Author(s) -
Daniel Oloo Ong’ong’a
Publication year - 2022
Publication title -
shanlax international journal of arts, science and humanities (online)
Language(s) - English
Resource type - Journals
ISSN - 2582-0397
DOI - 10.34293/sijash.v9i3.4403
Subject(s) - narrative , mainstream , alternative media , social media , sociology , media studies , politics , gender studies , political science , literature , art , law
While studies on African narratives have concentrated on studying mainstream media, there is still little study on studying these narratives about Africans on alternative media. This study used a systematic literature review to establish the interplay between alternative media and African narratives by exploring journal articles published between 2006 -2021 and using 15 published articles as a unit of analysis for this study. The findings from the study indicate that social media plays a crucial role as a platform for alternative media where audiences can engage with one another without fear of victimization through using the comment and reply sections on social media platforms. The results further point towards critical media theory and ubuntu as important theories in studying alternative media and African narratives. Scholars have focused majorly to study social media usage in political activities by youths in Kenya, Uganda, and South Africa as alternative media. Therefore, this study furthers the literature on alternative media and African narratives.