Open AccessA Study on Digital Marketing and its Impact on Consumer Purchase Decision
Author(s) -
Akash Jain,
Dr Raja Sankaran
Publication year - 2022
Publication title -
shanlax international journal of management/shanlax international journal of management
Language(s) - English
Resource type - Journals
eISSN - 2581-9402
pISSN - 2321-4643
DOI - 10.34293/management.v9is1.4867
Subject(s) - digitization , marketing , purchasing , digital marketing , business , affect (linguistics) , purchasing decision , marketing research , conceptual model , conceptual framework , advertising , computer science , psychology , sociology , social science , communication , database , computer vision