Open AccessA Study on Factor Influencing Customer Choice of Store Selection and Behaviour in Organized Retail Outlets in Madurai
Author(s) -
J Duraichamy,
K R Srinivasan
Publication year - 2021
Publication title -
shanlax international journal of management/shanlax international journal of management
Language(s) - English
Resource type - Journals
eISSN - 2581-9402
pISSN - 2321-4643
DOI - 10.34293/management.v9i1.4127
Subject(s) - business , marketing , profitability index , loyalty business model , profit (economics) , simple random sample , schedule , advertising , computer science , economics , service quality , population , demography , finance , sociology , microeconomics , service (business) , operating system
Retailing is a major business in India, organized retailers are entering in to Indian markets to reach mass sales and maximize profit , in this stage retailers should aware of the factor that influencing customer choice of store and customer behaviour, loyalty of the customer is a tool to reach profitability and with hold in market, and objective of this study is to know the factor which influences customer choice of store selection and their behaviour in organized retail out lets in Madurai, 175 samples were selected using simple random sampling method, data collected with the structured interview schedule, SPSS package has been used for statistical analysis.