Open AccessA Study to Examine the Factors Influencing M-Banking Adoption in India
Author(s) -
Andrzej Czyżewski,
Adriana Wawrzyniak
Publication year - 2021
Publication title -
shanlax international journal of management/shanlax international journal of management
Language(s) - English
Resource type - Journals
eISSN - 2581-9402
pISSN - 2321-4643
DOI - 10.34293/management.v8is1-feb.3775
Subject(s) - usability , habit , ibm , marketing , test (biology) , perception , business , technology acceptance model , mobile banking , conceptual model , psychology , social psychology , computer science , paleontology , materials science , human–computer interaction , neuroscience , database , biology , nanotechnology
Purpose: The purpose of the study was to examine the factors influencing the adoption of m-banking in India. For this study, four factors,namely, Perceived Usefulness, Perceived Ease of Use, Habit andTrustwere used to determine the consumer perception ofm-bankingadoption in India.Methodology/Approach: An online survey was conducted to collect data from 113 consumers using m-banking in India. IBM SPSS was used to test the conceptual model and to validate and statistically analyze the results.Findings: The factors Perceived Usefulness and Trust were found to be significant on Behavioral Intention, whereas Perceived Ease of Use and Habit was found to be not significant.Implications: Banking and Financial organization can use the results from the study to strategize and to attract consumers to adopt m-banking in India.