Open AccessA Study on Customers Satisfaction towards Promotional Strategy with Special Reference to Public Sector Banks in Madurai City
Author(s) -
K R Srinivasan,
T T Karthik
Publication year - 2021
Publication title -
comfin research
Language(s) - English
Resource type - Journals
ISSN - 2582-6190
DOI - 10.34293/commerce.v9i3.4126
Subject(s) - business , public sector , marketing , customer satisfaction , statistical software , advertising , economics , engineering , economy , software engineering
Marketing is a source which can help the banks to achieve objective. Customers are king in banking sector, customers aware of the products, price, availability and procedure through promotions. In this study we are going to find customers satisfaction towards promotional strategy in public sector banks, 120 samples collected from public sector bank customers in various branches in Madurai city. SPSS software has been used to find statistical inference.