Open AccessAn Economic Analysis of the Handicraft Industry in District Chitral Khyber Pakhtunkhwa
Author(s) -
Mian Nasir Uddin,
Muhammad Bilal Tariq,
Muhammad Arif Orakzai
Publication year - 2021
Publication title -
journal of business and tourism
Language(s) - English
Resource type - Journals
eISSN - 2521-0548
pISSN - 2520-0739
DOI - 10.34260/jbt.v6i2.152
Subject(s) - handicraft , revenue , business , descriptive statistics , agricultural economics , profit (economics) , agricultural science , net profit , economics , geography , finance , mathematics , statistics , environmental science , archaeology , microeconomics
This study carries out an economic analysis of the handicraft industry located in the surrounding of Gol National Park, District Chitral. For this purpose, primary data has been collected through a detailed questionnaire and interview schedule from 60 respondents consisting of 40 local producers, 10 retailers and 10 customers during October, 2019. For the analysis of the data, descriptive statistics, correlation and ordinary least square techniques are used. The findings show that the weekly cost, revenue and profit of the 27 selected embroidery producers are Rs.251300, Rs.432990 and Rs.181690 respectively. Similarly, the total weekly cost, revenue and profit of 13 selected woodenware producers are Rs. 496200, Rs. 647000 Rs.150800 respectively. Similarly, a single retailer (on average) per month revenue from handicraft products is around Rs. 51600 and his/her products per day demand is approximately eight (8) items. The findings also reveal that total household income and spending on education are positively related with the profit and revenue. And cost on material and average sale are positively related with per unit cost. These findings suggest that effective policies are required for the promotion of handicraft industry which will reduce poverty and improve the socio-economic status of the handicraft producers in District Chitral.