Open AccessThe Effect of Customer Loyalty Programs on Customer Retention in Pakistan
Author(s) -
SYED MAJID KHALIL,
OBAID ULLAH,
DR. SYED HAIDER KHALIL
Publication year - 2021
Publication title -
journal of business and tourism
Language(s) - English
Resource type - Journals
eISSN - 2521-0548
pISSN - 2520-0739
DOI - 10.34260/jbt.v4i2.173
Subject(s) - loyalty , loyalty business model , customer retention , context (archaeology) , business , marketing , point (geometry) , loyalty program , set (abstract data type) , advertising , computer science , service quality , service (business) , mathematics , paleontology , geometry , programming language , biology
The aim of our study was to build an extremely significant understanding of the influence of client's loyalty programs on buyer's retention. The context of the current study was set for Pakistani consumers. The current study inspects the key role of loyalty programs such as devotion programs, point framework, level reward framework and non-fiscal projects on the dependent variable: client retention. A quantitative analysis method was adopted to achieve the objective of the research. For the data collection, questionnaires were distributed randomly among customers. Our findings suggest that there is a significant impact of loyalty programs for retaining valuable customers. Evidently, a significant effect was noted for different types of loyalty schemes such as Tier reward, Point and Non-monetary schemes.