Open AccessImpact of Career Salience on Employees Job Involvement, Analyzing the Moderating Role of Organization Citizenship Behavior
Author(s) -
ROQIA MALIK,
DR. MUHAMMAD ZIA-UR-REHMAN,
DR. FAHAD SULTAN,
MOHAMMAD UMAIR KHAN
Publication year - 2021
Publication title -
journal of business and tourism
Language(s) - English
Resource type - Journals
eISSN - 2521-0548
pISSN - 2520-0739
DOI - 10.34260/jbt.v4i2.171
Subject(s) - moderation , psychology , respondent , salience (neuroscience) , social psychology , organizational citizenship behavior , cronbach's alpha , test (biology) , data collection , applied psychology , organizational commitment , developmental psychology , psychometrics , sociology , political science , social science , paleontology , law , cognitive psychology , biology
The current study identifies the factor that affecting the organization citizenship behavior and its employee’s job involvement. The study gives significance value to the literature that it provides compete discussion and information on organization citizenship behavior and its antecedents and consequences. The purpose of the study is to find out the impact of career salience on employees job involvement, analyzing the moderating role of organization citizenship behavior. Questionnaire method is used for data collection. Researcher collects the data from middle and lower level of employees on different organization. The total 44 questions asked from the middle and lower level of employees in Rawalpindi Islamabad Pakistan. The total data was collected through questionnaire from sample of 250 individuals and total 240 of respondent data was used for analysis. The result of this study indicated that there are significance relationship between independent and dependent variables and moderation was checked through (Baron & Kenny, 1986) condition. To test the reliability of the items cronbach’s alpha was used and testing the hypothesis of the study regression analysis was used. Further result show that the career salience, employees job involvement mediating effect of organization citizenship behavior.